Jeff Bezos Stars in Amazon's Super Bowl LII Commercial

Amazon is paying serious coin to promote Alexa and its Echo devices during Super Bowl LII, and we merely got a sneak peek at the company's commercial, which stars CEO Jeff Bezos.

The spot envisions what would happen if Amazon'due south voice-based banana Alexa lost her voice. It starts out with a woman brushing her teeth in the bath while request Alexa for the weather.

"In Austin, it's threescore degrees," Alexa says, before breaking into a coughing fit, eliciting a foreign await from the adult female. The scene cuts to Amazon'southward headquarters where Bezos and Co. are in a tizzy over the virtual assistant.

"Alexa lost her voice, how is that even possible?" Bezos asks a adult female.

"We accept the replacements ready, only say the word," the adult female replies.

Viewers will, presumably, have to wait until Super Bowl LII to find out what happens adjacent. For at present, y'all can check out the teaser video for yourself above.

People are already cartoon some interesting conclusions from the 30-second teaser. Does this mean Morgan Freeman could be the side by side vocalism of Alexa, a la Waze? Does the reference to Austin mean Amazon has selected the Texas city as the location of its 2d headquarters? We'll but take to wait and detect out.

Super Bowl LII takes place this Lord's day, Feb. 2, at vi:30 p.k. at US Banking concern Stadium in Minneapolis, Minn. The televised broadcast will air on NBC and the game will stream online via NBCSports.com as well as the NFL Mobile and Yahoo Sports apps. The Philadelphia Eagles will face off against the New England Patriots and Justin Timberlake will perform at the halftime show.

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Angela Moscaritolo

Angela Moscaritolo is PCMag's expert on fitness and smart home products. Didactics yoga for nearly x years has helped her in evaluating a range of connected health products including fitness trackers, heart rate monitors, rowers, smart scales, stationary bikes, strength grooming machines, treadmills, and more than. Angela also tests smart home devices from her ranch in Florida, including air purifiers, kitchen appliances, and robot vacuums, only to name a few.